Naturally Coloured Cotton
Cotton is one of the most widely used fibres in the world — and for good reason. Breathable, comfortable and easy to wash, it’s no wonder why cotton is loved by both babies and adults alike. But farming cotton can be intensive on people and planet, so we’re doing things differently. We’ve chosen natural cotton over the conventional alternative for its rich, beautiful colour, eliminating the need for harsh chemical dyes. Working closely with producers in Pakistan who are Better Cotton certified, we follow sustainable farming practices that are good for nature and for farmers. By purchasing one of our naturally coloured cotton baby products, you’re supporting cotton farmer livelihoods and sustainable farming — a win-win in our book.
Materials: Naturally Coloured Organic Cotton
Certifications: Better Cotton Standard
Region: Punjab province, Pakistan
Why This Cotton Feels Better
Gentle on Baby, Free from Harsh Dyes
Our naturally coloured cotton keeps its soft, earthy tone without any chemical dyes — making it safer for delicate skin and more comforting to wear.
A Gift That Gives Back
Every piece helps support ethical cotton farming in Pakistan, improving livelihoods and making your gift part of something bigger.
Better for the Planet — and Peace of Mind
This is cotton made with care — less impact on nature, more comfort for baby, and a choice you can feel proud to give.
Better Cotton
The other sustainable cotton we use is “Better Cotton”. The Better Cotton Certification is part of a global initiative to make cotton farming more sustainable, ethical, and climate-conscious. It helps reduce environmental impact, supports fair working conditions, and empowers farmers with better practices.
Whether you’re buying clothing, bedding, or baby products, choosing items made with Better Cotton means supporting responsible sourcing and positive change in the cotton industry.