From Farm to Fabric:
The Impact of Better Cotton Certification
Feel-Good Cotton, Backed by Purpose
When you choose products made with Better Cotton, you’re supporting sustainable and socially responsible farming. Backed by the Better Cotton Initiative (BCI)—the world’s largest cotton sustainability program—this certification means your cotton was grown with reduced environmental impact, improved working conditions, and better support for farmers around the world.
It’s a simple switch that helps protect the planet—and the people behind your clothes.
Why It Matters
If you're buying something labelled “Made with Better Cotton”, it means:
The brand has sourced an equivalent amount of cotton from BCI-approved suppliers
It’s a step toward more eco-conscious and ethical fashion.
You’re supporting continuous improvement in global cotton farming
Better Cotton Certification
The Better Cotton Certification is part of the Better Cotton Initiative (BCI), a global non-profit that aims to make cotton farming more sustainable, environmentally friendly, and socially responsible.
What Is It?
The Better Cotton Certification means that the cotton was produced following the Better Cotton Standard System, which focuses on:
Reducing environmental impact – e.g., using less water and pesticides.
Improving soil health and biodiversity.
Promoting fair labour practices – including no child or forced labor.
Supporting farmers – through training and better access to markets.
Note: Better Cotton is not organic. It allows GMO cotton and synthetic chemicals but aims to improve practices across the industry.
Scales Sustainability – It’s the world’s largest cotton sustainability program, covering over 20% of global cotton production.
Improves Farmer Livelihoods – Trained farmers often see better yields, reduced costs, and higher profits.
Encourages Responsible Sourcing – Brands and consumers can support more ethical supply chains.
Supports Climate Goals – Less pesticide use and smarter water management help cut the carbon footprint.