Threaded with love, from land to stitch.
Nafi brings you natural fibre baby garments that honour the earth, protect future generations, and nurture the dignity of every hand that touches them - from land to stitch. We believe that by dressing little ones in natural, ethically produced and heirloom fibres we are not only protecting them from harmful chemicals, but cultivating in them a joyful relationship to nature.
Pure, non-toxic natural materials for your peace of mind.
We use only breathable, soft and non-toxic natural fibres free from chemical dyes. Safe for baby’s sensitive skin from first swaddle to every sleep.
Crafted to matter
Always ethical, transparent, and crafted with care for your little ones.
We have direct relationships with all our farmers. Everything we make is rooted in fair pay and traceable sourcing, so you never have to compromise on care.
Honour your values
Natural fibre garments made with purpose in every stitch.
Natural fibres, timeless design, and slow craft come together in pieces built to last and made to be passed on from generation to generation.
Protect their beginning
Give a gift that tells a story and lasts a lifetime. Our curated gift bundles are a thoughtful way to welcome little ones into the world, inspiring their curiosity in nature and contributing to a fairer and greener planet for them to call home.
Gift Bundles
We’ve chosen natural coloured cotton in our baby products - free from harsh chemical dyes to preserve its rich, earthy tones while being kinder to the planet and baby’s skin.
Natural coloured cotton is indigenous to Pakistan, where we work directly with our farmers to implement sustainable farming practices and ensure they are paid fairly for their labour.
Gentle on the skin, the natural coloured cotton hues are calming on the mind and the system of production carries with it a reverence for the natural world.
Natural Coloured Cotton
Our heritage wool blankets are made with wool from UK farms that prioritise biodiversity and sustainable farming practices.
Wool has played a significant role in the UK’s history. With our wool blankets we aspire to revitalise this naturally biodegradable fibre for the next generation. Honouring its history and building a future which prioritises healthy farmland, happy farmers, and bestows an appreciation for quality natural fibres.
Spun and manufactured entirely in the UK, these blankets are designed to last for generations, offering natural warmth, breathability, and heirloom quality.
Heritage Wool
Founded by environmental scientists and rooted in strong relationships with sustainable farmers, Nafi seeks to imagine what it means to be a brand that replenishes people and planet.
We believe that how we dress the next generation can be a reflection of the world we want to build for them. And we believe that sustainable, ethical pieces don’t have to compromise on fun!